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企业创新战略应该从哪些方面出发?

发布时间:2021-07-16 来源:https://www.cclsbs.com/

第一,识别行业当前的创新模式。首先要知道这个行业里面连续式创新还是颠覆式创新,大部分时候是连续式创新,但现在技术发展越来越快,也很有可能出现颠覆式创新。以拍照为例,现在手机拍照基本上从大部分场景来讲可以把相机颠覆掉了,做数码相机的企业日子越来越难过的;还有电动汽车, 电动汽车对于传统燃油车的颠覆这个趋势已经形成。

First, identify the current innovation mode of the industry. First of all, we need to know whether continuous innovation or disruptive innovation is in this industry. Most of the time, it is continuous innovation, but now technology is developing faster and faster, and disruptive innovation is likely to appear. Take taking photos as an example. Nowadays, mobile phone photography can basically overturn the camera in most scenes, and the life of digital camera enterprises is becoming more and more difficult; There are also electric vehicles. The trend of electric vehicles subverting traditional fuel vehicles has been formed.

第二,确定创新战略的方向,知晓企业创新战略的方向怎么去做。一个是从外看,一个是从内看。从外看,看下外部的环境,上游供应链是怎么样的,下游客户还有同行优势怎么样的? 举一个例子,比如这一两年很多人拿不到芯片供应的时候,公司制定战略可能就不一样,战略可以是从外部联合下游的重点客户来获取芯片,不让竞争对手拿到芯片,把竞争对手熬“死”。 从内看,内部的核心竞争力,公司的核心竞争力,强在研发、品牌还是渠道等等去做相应的创新。

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Second, determine the direction of innovation strategy and know how to do it. One is from the outside, the other is from the inside. From the outside, look at the external environment, what is the upstream supply chain like, what are the downstream customers' advantages? For example, when a lot of people can't get chip supply in the past two years, the company's strategy may be different. The strategy may be to get chips from external partners and downstream key customers, so as to prevent competitors from getting chips and "kill" competitors. From the internal point of view, the internal core competitiveness, the company's core competitiveness, strong in R & D, brand or channel to do the corresponding innovation.

第三,要考虑实现创新的方式。比如说你是全部自行研发还是跟别人合作,与别人合作是企业和企业的合作,还是企业和学校、研究所进行的产学研合作。

Third, we should consider the way to achieve innovation. For example, do you research and develop by yourself or cooperate with others? Is cooperation with others a cooperation between enterprises or between enterprises, schools and research institutes.

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