在管理咨询工作当中遇到过有很多关于企业战略方面的问题，也引发了我对企业战略概念以及企业战略实践的一些思考。今天与大家讨论的主要是关于企业战略概念方面的一些思考，也就是关于我所认为的企业战略是什么以及怎么研究的问题。在此之前，首先需要确定我的文章的目标读者是对企业战略感兴趣的研究者，无论您是企业的经营者还是企业战略管理部门的负责人，或是管理咨询公司中的同事们，无论是对企业战略研究有理论工作中的意义，还是对企业战略研究有实践工作中的意义，济南企业战略规划希望通过本文能够为大家提供一点参考。

In the management consulting work, I have encountered many problems about enterprise strategy, which also caused me to think about the concept of enterprise strategy and the practice of enterprise strategy. What I want to discuss with you today is mainly about the concept of enterprise strategy, that is, what I think enterprise strategy is and how to study it. Before that, first of all, I need to make sure that the target readers of my article are the researchers who are interested in enterprise strategy, whether you are the operator of the enterprise, the person in charge of the strategic management department of the enterprise, or the colleagues in the management consulting company, whether it is the significance in the theoretical work of enterprise strategy research, or the significance in the practical work of enterprise strategy research Strategic planning, I hope this paper can provide a reference for you.

我们知道企业战略管理理论界有两种观点，常规性战略思想和自发性战略思想。常规性战略思想就是一些战略研究专家定义研究企业战略的方法是常规性方法，这些战略研究专家认为企业战略实质上就是直线式和理性的过程，就是从“现在我们在哪里”开始到为企业未来制定新的战略。常规性的企业战略通常就是事先定义好目标并且在实施战略之前确定好战略的主要要素。

We know that there are two viewpoints in the field of strategic management theory: conventional strategic thinking and spontaneous strategic thinking. Conventional strategic thinking is defined by some strategic research experts as a conventional method to study enterprise strategy. These strategic research experts believe that enterprise strategy is essentially a linear and rational process, that is, from "where are we now" to making a new strategy for the future of the enterprise. Conventional enterprise strategy is usually to define the goal in advance and determine the main elements of the strategy before the implementation of the strategy.

简单的说，常规性战略思想就是以企业发展目标为中心定义企业战略发展的其他要素，重要的是要先确定“我们到哪里去”，然后才是“我们在哪里和我们怎么去”的问题。在常规性战略思想中，企业战略分析、战略制定和战略实施是按次序联系在一起的。这就要求先进行战略分析，然后选定战略，然后实施战略，企业战略都是事先规定好的。

In short, conventional strategic thinking is to define other elements of enterprise strategic development with enterprise development goals as the center. It is important to determine "where are we going" first, and then "where are we and how are we going". In the conventional strategic thinking, enterprise strategic analysis, strategic formulation and strategic implementation are linked in order. This requires the first strategic analysis, and then select the strategy, and then implement the strategy, enterprise strategy is prescribed in advance.

自发性战略思想是另外一些企业战略研究专家定义企业战略的方法——自发性方法，这些战略研究专家认为企业战略是要适合人们的需要，并随时间发展而逐渐形成的。它是发展的、递增的以及持续的，因此不易被总结为一个再付诸于实施的计划。

Spontaneity strategy idea is another method to define enterprise strategy by other enterprise strategy experts. These experts believe that enterprise strategy should be suitable for people's needs and gradually formed over time. It is developing, increasing and sustainable, so it is not easy to be summed up as a plan that can be put into practice again.

企业战略的自发性观点使得目标模糊不清，并且随着战略的实施主要要素也在发生变化。也就是说，自发性战略思想是以企业战略定位为前提的企业战略研究，首先定义了企业战略定位然后再定义企业战略发展的其他要素，更关注确定“我们在哪里”，然后才是“我们到哪里去和我们怎么去”的问题。

The spontaneity of enterprise strategy makes the goal unclear, and with the implementation of the strategy, the main elements are also changing. That is to say, spontaneous strategic thinking is a study of enterprise strategy based on the premise of enterprise strategic positioning. It first defines the enterprise strategic positioning, and then defines other elements of enterprise strategic development. It pays more attention to determining "where we are" and then "where we go and how we go".

自发性战略思想认为企业战略分析、战略制定和战略实施是交织在一起的，由于需要不断的进行战略分析以确定战略定位，因此很难将战略分析和战略制定、战略实施截然分开，这就导致战略制定与战略实施的界线难以划清，他们之间是紧密联系的，并且受彼此结果的影响。

Spontaneous strategic thinking thinks that enterprise strategic analysis, strategic formulation and strategic implementation are intertwined. Due to the need for continuous strategic analysis to determine the strategic positioning, it is difficult to separate strategic analysis, strategic formulation and strategic implementation. As a result, it is difficult to draw a clear line between strategic formulation and strategic implementation The influence of fruit.

以上是济南企业战略规划对企业战略概念的思考介绍，希望对大家有所帮助，如想了解更多资讯内容请点击我们的网站：https://www.cclsbs.com。

The above is the introduction of Jinan enterprise strategic planning on the concept of enterprise strategy, hoping to help you. For more information, please click our website: https://www.cclsbs.com 。