1.调整企业理念

1. Adjust the enterprise concept

公司理念是公司文化在公司经营执行中的一种诠释，而文化又是公司使命的重要组成部分。因此，公司战略变革的首要任务是确定公司的使命；其次，确立经营思想，明确指导公司经营活动的观念、态度和思想，给人以不同的公司形象；最后，要靠行为准则约束和要求员工，使他们在公司经营活动中必须遵守一系列行为准则和规定。

Corporate philosophy is an interpretation of corporate culture in the company's operation and implementation, and culture is an important part of the company's mission. Therefore, the first task of the company's strategic change is to determine the mission of the company; Secondly, we should establish the management thought, make clear the concept, attitude and thought of guiding the company's business activities, and give people different company images; Finally, we should rely on the code of conduct to restrict and require employees, so that they must abide by a series of code of conduct and regulations in the company's business activities.

2.企业战略重新进行定位

2. Reorientation of enterprise strategy

重新定位公司的战略是指公司通过努力发现最初选择的战略定位不科学、不合理、战略效果不明显，继续实施下去很难成功获得竞争优势时，就要及时地进行战略的重新定位。公司重新进行战略定位的目的在于能够使公司获得新的、更大的市场活力。当然，公司的战略定位并不是一劳永逸的，而是随着公司内外部环境的变化而变化的。

Repositioning a company's strategy means that when the company finds that the initial strategic positioning is unscientific, unreasonable, and the strategic effect is not obvious, and it is difficult to successfully obtain competitive advantage if it continues to implement, it is necessary to repositioning the strategy in time. The purpose of the company's re strategic positioning is to enable the company to obtain new and greater market vitality. Of course, the company's strategic positioning is not once and for all, but changes with the company's internal and external environment.

3.重新设计企业的组织结构

3. Redesign the organizational structure of the enterprise

公司的组织结构设计是指通过对公司资源（如有形资源、无形资源等）的整合和优化，明确管理层次，分清各部门、各岗位之间的职责和相互协作关系，并使其在公司战略目标的实现过程中，获得最佳的工作业绩。通过重新设计公司的组织结构，理清各部门的管理职责，改变指挥混乱和权责不对等的现象，从而提高公司的管理效率。

The organizational structure design of a company refers to the integration and optimization of the company's resources (such as tangible resources, intangible resources, etc.), the clarification of management levels, the separation of responsibilities and mutual cooperation among various departments and posts, and the achievement of the company's strategic objectives. By redesigning the organizational structure of the company, clarifying the management responsibilities of various departments, changing the phenomenon of command confusion and unequal rights and responsibilities, so as to improve the management efficiency of the company.

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