战略具有以下方面的特征：

The strategy has the following characteristics:

全局性：必须从组织全局的角度出发，确定组织发展的远景目标和行动纲领。

Overall: it is necessary to determine the long-term goals and action programs for the development of the organization from the perspective of the overall situation of the organization.

长远性：战略的着眼点是组织的未来，是为了谋求组织的长远发展和长远利益。

Long term: the strategic focus is the future of the organization, and it is to seek the long-term development and long-term interests of the organization.

纲领性：战略是一种概括性和指导性的规定，是组织行动的纲领。

Programmatic: strategy is a general and guiding regulation, and a program of organizational action.

客观性：战略的建立必须是建立在对内外环境客观分析的基础上。

Objectivity: the establishment of strategy must be based on the objective analysis of internal and external environment.

竞争性：战略的一个重要目的就是要在竞争中战胜对手，赢得市场和顾客。

Competitiveness: an important purpose of strategy is to win the market and customers.

风险性：战略着眼于未来，但未来充满不确定性，必然导致战略方案带有一定的风险。

Risk: the strategy focuses on the future, but the future is full of uncertainty, which will inevitably lead to certain risks in the strategic plan.

企业战略管理是企业高层管理人员为了企业长期的生存与发展，在充分分析企 业内外部环境的基础上，确定和选择达到目标的有效战略，并将战略付诸实施、 控制和评价的一个动态管理过程。

Enterprise strategic management is a dynamic management process in which senior managers determine and select effective strategies to achieve goals, and implement, control and evaluate strategies on the basis of full analysis of internal and external environment for the long-term survival and development of enterprises.

企业战略实质上是企业的一种“谋划或方案”；而战略管理则 是对企业的“谋划或方案”的制定、实施与控制。战略管理即 相当于个人的“职业生涯规划”，对个人而言，可以做到“忙 得有意义，忙到点子上”，防止无意中进入“工作太忙而没时 间思考”或者“思考太多而没时间工作”的自我成长陷阱。

Enterprise strategy is essentially a kind of "plan or scheme" of an enterprise; Strategic management is the formulation, implementation and control of the enterprise's "plan or scheme". Strategic management is equivalent to an individual's "career planning". For individuals, they can be "busy to the point" and avoid the trap of "too busy to think" or "too much to work".

战略管理被誉为是商业企业运作的“圣经”，战略管理 课程是MBA和MPA，即工商管理硕士和公共管理硕士 的核心课程，也是大部分现代管理者培训项目中的“保 留节目”。众多企业的管理团队运用战略管理的核心理 论为自己的企业掌舵护航。

Strategic management is known as the "Bible" of business enterprise operation. Strategic management course is the core course of MBA and MPa, that is, master of business administration and master of public administration. It is also the "reserved program" in most modern management training programs. The management teams of many enterprises use the core theory of strategic management to steer their own enterprises.