企业没有战略目标，企业发展就会缺乏方向感，没有切实可行的阶段指导，没有科学的决策系统，战略决策就会随意。

If an enterprise does not have strategic objectives, it will lack a sense of direction, practical stage guidance and scientific decision-making system, and its strategic decisions will be arbitrary.

同时，缺乏科学严谨的分析，对于市场和竞争环境的认知和分析盲目，企业资源过度分散，部门信息不对称，内部工作很难协调整个企业发展就如同一盘散沙。

At the same time, the lack of scientific and rigorous analysis, the blind understanding and analysis of the market and competitive environment, the excessive dispersion of enterprise resources, department information asymmetry, internal work is difficult to coordinate, the development of the whole enterprise is like a mess.

企业不做好战略规划，所有的运作都是随意的，走到哪算哪，这样的路往往很快会有尽头。

Enterprises do not do a good job in strategic planning, all operations are random, where to go is where, such a road often will soon have an end.

企业战略规划就相当于，一个人想要到达一个位置，就需要考虑所有因素，自己的食物和钱财有多少，每天消耗多少，哪条路上的可能会不安全，天气状况怎么样，该如何应对，到了某个位置该坐车还是走路……

Enterprise strategic planning is equivalent to, if a person wants to reach a position, he needs to consider all the factors, such as how much food and money he has, how much he consumes every day, which road may be unsafe, how the weather conditions are, how to deal with it, and when he reaches a certain position, whether he should take a car or walk

只有将这些因素都考虑进去，才能及时、准确的到达那个地方。战略规划让企业发展更加具有长远性、全局性、指导性，是企业长期发展，必不可少的。

Only when these factors are taken into account can we arrive at that place in time and accurately. Strategic planning makes the development of an enterprise more long-term, overall and instructive, which is essential for the long-term development of an enterprise.

企业怎么做好战略规划方案？

How to make a good strategic plan for an enterprise?

企业战略规划包括企业发展方向和企业资源配置策略两项基本内容，制定战略规划方案，就要考虑到这么几点：目标明确、可执行性良好、组织人事落实、灵活性好。

Enterprise strategic planning includes two basic contents: enterprise development direction and enterprise resource allocation strategy. To formulate a strategic planning plan, we should consider the following points: clear objectives, good execution, organization and personnel implementation, and good flexibility.

企业发展规划是一种提前性的行为，对于各方面的因素和变化都有明确的考量，长期目标一旦确立，后面各阶段该使用什么手段，采取什么什么措施，都需要有明确的规划，人员安排到位，将一切量化、规范化，确保计划的有效执行和落地实施。

Enterprise development planning is a kind of behavior ahead of time, which has clear consideration for all factors and changes. Once the long-term goal is established, what means should be used and what measures should be taken in the later stages need to have a clear plan. The personnel arrangement is in place, and all the factors will be quantified and standardized to ensure the effective implementation of the plan.

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